整合营销培训.ppt

营销理念培训;The Growth of Advertising and Promotion;What is Marketing?;The four Ps Product Place Promotion Price ;Why IMC ?;Coordinated Marketing Mix Builds Consistent Image;Point of purchase;Contemporary IMC Approach ;Relationship between promotion, the promotional mix, and IMC;Defining IMC; ;Advertising;Advertising;Business-to-Business Advertising;Direct Marketing;Direct Response Advertising;Bose Uses Direct Response Advertising;Interactive/Internet Marketing;Sales Promotion;Consumer-oriented [For end-users];Publicity;Interviews;Advertising Versus Publicity;Personal Selling;Marketing Communications Mix;Figure 19.1: Elements in the Communication Process;The Communication Process;The Communication Process;Figure 19.2: Steps in Developing Effective Communication;Developing Effective Communications;Figure 19.3: Familiarity-Favorability Analysis;Developing Effective Communications;Developing Effective Communications;Figure 19.5: Response Hierarchy Models;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Developing Effective Communications;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Deciding on the Marketing Communications Mix;Figure 19.6: Cost-Effectiveness of Different Promotional Tools;Deciding on the Marketing Communications Mix;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！