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2022届高三英语百所名校好题分类快递(02月)开学考试专辑
专题04(阅读理解之七选五)原卷版
浙江省台州市椒江区省联盟2022届高三开学考试英语试题
People of all ages and nationalities are opening Twitter, Facebook, and LinkedIn accounts to connect with friends, celebrities, and those who share similar interests as them.31Small businesses and corporations are also using it to develop closer relationships with their fans and attract new customers.
32For starters, it can be an effective way to conduct market research. In the past, companies often spent millions on studies to determine what their customers wanted. However, they often had difficulties locating people who were interested in their products or services. Nowadays social media has simplified this process as many customers will follow or like the companies they purchase products from. Furthermore, online advertising campaigns through social media allow companies to specifically target people who like similar products as the ones they are selling.
33It allows fans and customers to leave comments about companies, their products, or their services. In turn, these companies can evaluate this feedback and respond in a way that shows they truly care.
However, companies shouldnt jump into social media without a carefully-planned strategy, as this can cause more harm than good. A common mistake is putting new hires or outside consultants in charge of social media accounts.34Another mistake is using conservative, corporate language in posts and updates. On social media, people are looking for personalities they can connect with, so companies shouldnt shy away from using humor or being colorful. Finally, social media accounts should always provide value and other share-worthy content to fans, for that is the primary reason they became followers.35
A. Social media has swept across the globe.
B. Social media isnt just for individuals though.
C. One company called Zippos does this extremely well.
D. The person controlling these accounts must be knowledgeable.
E. There are many ways that orga
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