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Thailand Automotive Cluster
2011
Noor Azlan Ghazali
Elie Lafortune
Mohd Khalid Mohamed Latiff
Pita Limjaroenrat
Ellen Whitesides
Microeconomics of Competitiveness
th
May 6 2011 1
Table of Contents
Executive Summary 1
1. Introduction 2
2. National Competitiveness Analysis 2
2.1 Growth Performance and Economic Policies 2
2.2 Pre and Post 1997/98 Economic Crisis 5
2.3 Social and Political Trends 6
2.4 Macroeconomic Competitiveness 8
3. Thailand Country Diamond: Business Environment Analysis 10
3.1 Factor (Input) Conditions 11
3.2 Firm Strategy, Structure and Rivalry 14
3.3 Demand Conditions 15
3.4 Related and Supporting Industries 16
3.5 Country Level Recommendations 17
4. The Automotive Cluster in Thailand: “The Detroit of Asia” 20
4.1 Demand Conditions 24
4.2 Related and Supporting Industries 25
4.3 Factor (Input) Conditions 27
4.4 Context for Firm’s Strategy and Rivalry 28
4.5 Cluster Level Recommendations 30
2
Executive Summary
Thailand shows impressive economic growth over the past ten years and is quite stable as
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