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Chapter 7
I4R for Circular Economy: Transition
Trends and Readiness of Thailand
Automobile Sector
Nuwong Chollacoop
November 2020
This chapter should be cited as
Chollacoop, N. (2020), ‘I4R for Circular Economy: Transition Trends and
Readiness of Thailand Automobile Sector’, in Anbumozhi, V., K. Ramanathan
and H. Wyes (eds.), Assessing the Readiness for Industry 4.0 and the Circular
Economy, Jakarta: ERIA, pp.234-250.
CHAPTER 7
Industry 4.0 Readiness for the Circular
Economy: Transition Trends and the
Readiness of Thailand’s Automobile
Sector
Nuwong Chollacoop
The Thai government has consistently promoted and supported Thailand’s automotive
industry over the past four decades. Initially, the industry was focused on establishing
domestic production for import substitution through various government incentive
programmes like tax privileges on investment, lower import taxes on completely
knocked-down (CKD) parts, and higher import taxes on completely built-up (CBU)
parts to shift from whole car imports to car assembly in the country. The next phase
was government support for the domestic production of automotive parts to
strengthen the domestic auto industry. The import taxes on CKD parts and whole cars
were raised with enforced local content requirements from 1 January 1975, with an
increasing percentage of local content over time to sustain the whole production value
chain. Furthermore, foreign investment in the auto industry has been strongly pursued
with technology transfers through joint ventures. Nowadays, domestic automotive
production uses locally produced parts amounting to over 80% in value.
Foreign investment in the automotive sector spiked in 1987 when the Japanese
currency was so strong that the production base shifted from Japan to Thailand
to maintain competitiveness. Later in 1997 during the economic crisis, the Thai
government allowed a higher proportion of share-holding by foreigners in Thai
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