销售培训弱点与优点.ppt

ORTHOPATMain Features Operating mode: Automatic only No programmability only 1 preexisting functioning program No PRP Low processing speed -- 2000 ml of fluid treated in 1 hour (!!!!!) As specified in the user guide, Orthopat is absolutely not indicated for massive volumes treatment, or in case of emergencies when fast processing is needed Based on a new functioning principle: the Dynamic disk (variable volume separation chamber) Small dimensions, high transportability (unit placed on an I.V. pole) Easy to set-up, all preconnected (no cassette organizer, no pump) Integrated vacuum source, but only available for post operative blood collection No procedures’ traceability, no memorization of data No auto-diagnostic functions Electa 6.0 Sales Information * Product Comparison 第三十一页，共四十九页。 ORTHOPAT POSITIVE POINTS NEGATIVE POINTS easy to use one only ‘’disk’’ size means one only disposable new concept:: dynamic disk principle based on a variable volume separation chamber small and portable allows post operative blood collection and washing slow processing, ideal only in case of very low volume treatment flows not adjustable -- not suitable for emergencies and high volumes treatment can not be used for intraoperative -- 2 separate kits for intra and postoperative -- cost effectiveness ??? !!!! WASH QUALITY ??? Washing phase is more a dilution than a real washing Electa 6.0 Sales Information * Product Comparison 第三十二页，共四十九页。 ORTHOPAT working principle Electa 6.0 Sales Information * Product Comparison 第三十三页，共四十九页。 Electa 6.0 Sales Information * Product Comparison 第三十四页，共四十九页。 How to sell against ORTHOPATElecta 6.0 positive points vs ORTHOPAT Ease of use Easier user interface: color display to immediately understand what is happening in every operative situation, complete warning and alarm messages, clear software structure. On the ORTHOPAT display only few information and graphic representation of collected and treated volumes: not clear and not immediate for easy