财务分析案例——青岛海信电器股份有限公司.doc

目 录 TOC \o 1-3 \h \u 摘要 1 关键词 1 引言 3 1 青岛海信电器股份有限公司概况 3 1.1 青岛海信电器股份有限公司介绍 3 1.2 青岛海信电器股份有限公司定位和竞争优势 4 2 青岛海信电器股份有限公司财务分析 4 2.1 青岛海信电器股份有限公司财务报表分析 4 2.1.1 资产负债表分析 4 2.1.2 利润表分析 6 2.1.3 现金流量表分析 7 2.2 青岛海信电器股份有限公司主要财务指标分析 8 2.2.1 偿债能力分析 8 2.2.2 营运能力分析 9 2.2.3 盈利能力分析 10 2.2.4 发展能力分析 10 2.3 青岛海信电器股份有限公司经营成果综合评价 11 2.4 青岛海信电器股份有限公司财务存在的问题 11 3 结论和建议 12 3.1 结论 12 3.2 建议 13 参考文献 15 致谢 17 PAGE 2 财务分析案例 ——青岛海信电器股份有限公司 摘要：改革开放以后，我国经济就获得了迅速发展，在该过程，证券市场也有了一定的发展促进。同时也有大量上市公司在市场涌现。但也有部分上市公司质量不过关让投资者在投资上不得不慎重再慎重。而且这几年频繁出现的财务造假都让业界更加关注企业经营。且随着我国证券市场发展的不断完善，相关法律也在不断的完善，市场也注重加强监管，尤其是在上市公司财务报表披露上。所以这种情况下应该如何采取一些财务手段对上市公司运营情况进行了解，让中小投资能够更好的进行投资也就成为了目前市场经济发展急需解决的一个问题。研究以青岛海信电器股份有限公司为研究对象，分析该公司的财务状况，综合评价该公司经营成果，并据此给出相应的结论和建议，以期能够促进青岛海信股份有限公司同类企业的健康发展。 关键词：青岛海信电器股份有限公司；财务指标；财务分析 Financial analysis case - Qingdao hisense electric co. LTD Abstract:After the reform and opening up, China made the rapid development of economy, in the process, the development of the securities market has a certain promotion. At the same time, there are a large number of listed companies have sprung up in the market. But there are also some quality closes nevertheless let investors on the investment of listed companies have to become more cautious. And frequent financial fraud in recent years for the industry to pay more attention to enterprise management. And with the constant improvement of securities market development in our country, the perfection of relevant laws has been, also pay attention to strengthen market supervision, especially in the financial statements of listed companies to disclose. So this case should be how to take some of the operation of listed company financial means, let small and medium-sized investment can better investment has become the current market economic development urgently need to solve a problem. Study to Qingdao hisense electric appliance co., LTD as the research object, analyzing the companys financial position, comprehensive evaluation, the c