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Unit 23单元主题语篇训练
A
Business strategist Michael Goldhaber began predicting about the attention economy more than 20 years ago, claiming, “No one would put anything on the Internet without obtaining some attention. ”
A recent survey in the New Statesman attempted to explore the relationship between what makes us “like our likes” and what fuels our desire for followers. One response from a 17-year-old girl provided an alarming image of modern affairs.
“Likes are always an indicator of social standing. As someone who gets anxious and occasionally struggles with self-esteem （自尊），the amount of likes on my posts can be either hugely uplifting or depressing, “ said the teenager.
And that applies to everyone. An extraordinary 89% of those taking part in the survey admitted the number of likes connected with making them happy.
However, here comes the down curve （曲线）:40% admitted this happiness only lasts as long as the likes keep coming in. Tellingly, you could also be one of the 70% of people who are given a “sympathy like” . But regardless of intention, the likes act as encouragement which makes you want more and more.
Addiction expert Judson Brewer, and Associate Professor at University of Massachusetts Medical School, wrote in the Huffington Post that when we talk to someone face to face, our brains have to try to add together such factors as context, non- verbal facial and body cues （暗示），and tone of voice, which leaves plenty of room for ambiguity and subjective understanding. In real life, there is no simple, quantifiable point system （the “likes” on Instagram）: we can，t assign one like for a smile, another for tone of voice.
To put it bluntly, the Mark Zuckerbergs of this world need you for as long as possible to make their business models work. They don，t care that youve just liked your best friend，s wedding pictures. It，s the ads around those pictures that make Facebook tick. It goes deeper, too. Your viewing history is taken into account, thus making ads which may in
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