电子商务：管理与社交网络视角 教案 EC2018_TB_Chapter14.docx

Chapter 14 True/False 1. An organizational strategy is a comprehensive framework for expressing the manner in which a business plans to achieve its mission, what goals are needed to support it, and what plans and policies will be needed to accomplish these goals. *A. True B. False 2. Metrics need to be defined properly with a clear way to measure them. *A. True B. False 3. A niche strategy is to pick a small area of the market and be the best in it. *A. True B. False 4. The SWOT model recognizes five factors at play in an industry. A. True *B. False 5. Strategy formulation refers to the development of specific strategies and tactics to exploit opportunities and manage threats in the business environment in light of corporate strengths and weaknesses. *A. True B. False Multiple Choice 1. Many business strategies seek to increase A. revenue B. profitability C. market share *D. all of these 2. Which of the following is not a reason to conduct an EC justification? A. EC may not be the solution to all problems B. Companies are required to evaluate the success of EC efforts C. EC project success is linked to bonuses 3. ______________ refers to tools and methods that are used to measure, analyze, and optimize Web usage and other Internet activities. *A. Web analytics B. Cost-Benefit C. KPIs D. Justification Matrix 4. A company identifies a small, underserved port of the market, and sets out to provide exactly what they need. What type of strategy is described? *A. Niche B. Growth C. Alliance D. Low-Cost 5. A company tailors its process so that it can consistently offer a product cheaper than its rivals. What type of strategy is described? A. Niche B. Growth C. Alliance *D. Low-Cost 6. Lying to someone is: *A. unethical B. illegal C. always both D. none of these 7. Instead of banning the use of social networks in the workplace, some employers are encouraging employees to: A. check their social networks only once or twice a day B. consolidate their social networking strea