电子商务：管理与社交网络视角 教案 EC2018_TB_Chapter8.docx

Chapter 8 True/False 1. Social media marketing (SMM) is the application of marketing communication and other marketing tools using social media. *A. True B. False 2. Save money on customer service via self-service and Web 2.0 is one of the Benefits to customers. A. True *B. False 3. Social shopping is online shopping with social media tools and platforms. *A. True B. False 4. Group buying is very popular in China. *A. True B. False 5. Social marketplace refers to a marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers. *A. True B. False Multiple Choice 1. ____refers to e-commerce transactions delivered via social media. A. Social Enterprise B. Social media marketing C. Social business *D. Social commerce 2. Three are tools for online communication except: A. Instant messaging B. VoIP and Skype *C. Social network services D. Text chat 3. Three are tools for individuals except: A. Personalization *B. Wikis C. Customization D. Search 4. Is used by an increasing number of companies to conduct several social media and social commerce activities inside the enterprises *A. Social Enterprise B. Social media marketing C. Social commerce D. Social business 5. Three are benefits to customers except: *A. Vendors get free word-of-mouth marketing B. Customers are exposed to special deals for large savings. C. It is easy for customers to use the technology. D. Social commerce fits the mobile device lifestyle well. 6. ____ a business that embraces networks of people to create business value A. Social commerce B. Social media marketing *C. Social business D. Social Enterprise 7. ____ describes the method of doing business that meets the customer’s needs, and by which a company generates revenue and creates value. A. Social commerce *B. Business model C. Social business D. Social media marketing 8. Three are goals for social businesses except: A. Enable an effective workforce B. Accelerate innovation C. Deepen customer re