电子商务：管理与社交网络视角 教案 EC2018_TB_Chapter6.docx

Chapter 6 True/False 1. Mobile commerce (m-commerce) refers to conducting e-commerce by using mobile devices and wireless networks. *A. True B. False 2. Increases customers’ loyalty is not a benefit for organizations. A. True *B. False 3. Short message service (SMS) is the new type of wireless messaging, delivering rich media content, such as videos, images, and audio to mobile devices. A. True *B. False 4. A mobile portal is a gateway to the Internet from mobile devices. *A. True B. False 5. Mobile banking (m-banking) describes the conducting of banking activities via a mobile device *A. True B. False Multiple Choice 1. ____means being everywhere, especially at the same time. A. Convenience and capabilities *B. Ubiquity C. Localization D. Interactivity. 2. The support of vehicles in order to minimize downtime and increase effectiveness, efficiency, and utilization is called: A. Warehouse management B. Field mobility C. Direct store delivery (DSD) route accounting *D. Fleet mobility 3. Three are benefits of Organizations except: A. Facilitates CRM and collaboration. B. Expedites information flow to and from mobile employees. C. Enables many enterprise applications *D. Allows for higher, noncompetitive pricing. 4. Three are Benefits for Individuals and Customers except: A. Expedites banking and financial services. B. Provides a choice of mobile devices for transactions. *C. Reduces employee training time and help desk resources. D. Increases affordability over the cost of using desktop computing in some countries. 5. ____ is a mobile phone with Internet access and PC-like functionality (such as iPhone). A. Tablets *B. Smartphone C. Smart Glass D. None of the above 6. Frequently referred to as text messaging, or simply texting, the technology supports the transmittal of short text messages (up to 140 to 160 characters) between wireless devices is called: A. Voice portal *B. Short message service C. Multimedia messaging service D. Global positioning system 7. ____ is t