商品包装案例分析.doc

商品包装案例分析 商 品 包 装 班级:物流101班 姓名:文武 学号:16号 日期:2012年4月15日 Tai Nan Street-little-salt city at North Street, North Street, road-minjiang River Bridge-Zhongshan, Renmin road, Wu Road, street, Street East-West the saturation of more than 1, old town road network saturation has reached an average of 0.89. South Bank the 商品包装分析 目 录 一、商品包装的概述 ........................................................................................................ 0 1、商品包装的概念 ................................................................................................... 0 2、商品包装的四大要素 ............................................................................................ 0 二、商品包装的功能 ........................................................................................................ 0 1、容纳功能 ............................................................................................................. 0 2、保护功能 ............................................................................................................. 0 3、便利功能 ............................................................................................................. 0 4、促销功能 ............................................................................................................. 0 三、商品包装的分类 ........................................................................................................ 1 1、按商业经营习惯分类 ............................................................................................ 1 2、按流通领域中的环节分类 ..................................................................................... 1 3、按包装形状和材料分类 ........................................................................................ 1 4、按防护技术方法分类 ............................................................................................ 1 四、商品包装技法............................................................................................................ 1 五、包装在现实中的应用 ...........................................................