刘白玉 综合商务英语（第1册）Unit 7.pptVIP

《综合商务英语 I》Unit 7 Customers are like mirrors, if you smile to them and they will smile to you back.  —Liu Baiyu Welcome to the business world! Comprehensive Business English Book 1 Unit 7 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Reproduction Text study New words and expressions Notes to the text Idea sharing Writing TEXT A Comprehensive Business English Book 1 Unit 7 Lead-in Q 1 Q 2 Q 3 What factors influence customer value? Why customers are extremely important to an organization? Comprehensive Business English Book 1 Unit 7 Do you care more about price or quality when you buy a dictionary? How about buying a pair of jeans? Text A  Customer Value Structure analysis Part III (Paras. 6-11) .How to deliver value to a customer? The delivery of customer value is analyzed from five aspects. Part II (Paras. 2-5) The importance of customer value and the meaning of customer value Part I (Para. 1) What is customer value? Customer value is the benefit that a customer will get from a product or service in comparison with its cost. Comprehensive Business English Book 1 Unit 7 Understanding Para.1 The term may also mean low price, receiving what is desired, receiving quality for what is paid, or receiving something in return for what is given. Q: How do you understand this sentence? Comprehensive Business English Book 1 Unit 7 A: Customer value may also mean that customers pay a little amount of money but receive the desired quality of the product or service. Customers can get the most from the product or service with the least money, thus achieving the maximum customer value. Understanding Para. 2 Finding: Customer is not an object of marketing; customer is the one who, if pleased, pays your salary, and, if excited, brings you joy and inspiration. If it creates value for customers, it