刘白玉 综合商务英语（第1册）Unit 3.pptVIP

Understanding Para. 9 As the years pass, the user base grows more heavily invested in his or her particular platform and sustaining ecosystem. ecosystem: n. An ecosystem is all the plants and animals that live in a particular area together with the complex relationship that exists between them and their environment. 生态系统 (TEM-4; CET-6) e.g. One of the strongest assets Apple has is its ecosystem, and that’s more apparent to me now than ever. 苹果公司最强的资本之一就是它的生态系统，而且对我来说，现在这一点优势比以往更加明显。 Comprehensive Business English Book 1 Unit 3 Understanding Para. 10 However, expect Google to be in the mix as the leader in innovation of consumer apps and intuitive experience; intuitive: adj. based on a feeling rather than on knowledge or facts; feeling something is true although you have no evidence or proof of it 直觉的 (TEM-8) e.g. The iPad offers a powerful intuitive experience that’s psychically in tune with our mobile, attention-challenged new century. iPad提供了一种功能强大的直观体验，这种体验在精神上与我们多变的、充满挑战的新世纪是一致的。 Comprehensive Business English Book 1 Unit 3 Understanding Para. 10 Additionally, consumers are usually loyal to the brand and look and feel they are used to, so it’s hard to see them switch without a compelling reason. compelling: adj. A compelling argument or reason is one that convinces you that something is true or that something should be done. 令人信服的 (TEM-4; CET-4) e.g. We have compelling reasons for launching the new product in European market. 我们有令人信服的理由在欧洲市场推出这款新产品。 Comprehensive Business English Book 1 Unit 3 Notes to the text Pixel 谷歌公司开发的手机品牌 Pixel?and?Pixel XL?are?Android?smart phones?designed, developed and marketed by?Google. They were announced during a press event on October 4, 2016. Comprehensive Business English Book 1 Unit 3 Notes to the text Due 美国网络科技公司，主要开发记事本软件: Due is a US internet technology company and provides reminder app in apple store. The reminder app is called “Due”. Chalmers Brown is the co-founder and CTO at Due. website：/