刘白玉 综合商务英语（第1册）Unit 9.pptxVIP

《综合商务英语 I》Unit 9;That is true culture which helps us to work for the social betterment of all.  —Henry Ward Beecher, a social reformer;;Text A;;Culture shock;Text A What Is Culture? ;Understanding ;Understanding ;Understanding ;Background information— primitive culture;Background information;Understanding ;;Examples;Understanding ;Comprehension ;Words and expressions;;Understanding ;Understanding ;Understanding ;Learned vs. Learnt Learned?and?learnt?are alternative forms of the past tense and past participle of the verb learn, which means “to gain or acquire knowledge of or skill in something by study, experience, or being taught.” Both words are generally accepted. However, Americans Demand?Learned Brits Prefer?Learnt Meanwhile,?learned?can also be used as an adjective referring to “having a lot of knowledge because you have studied and read a lot” or “connected or involved with the pursuit of knowledge, especially of a scholarly nature.”;Understanding ;Understanding ;Para. 4 …, they often retain much of their original cultural traditions. retain: to keep something; to continue to have something e.g. Specific brain structures seem to carefully balance how much we retain and how much we forget.大脑特殊的构架似乎会很仔细地把握我们要保留的和要遗忘的记忆间的平衡。;Understanding ;Understanding ;Understanding ;Understanding ;Understanding ;Understanding ;Understanding ;Understanding ;Notes to the text;Notes to the text;Notes to the text;Notes to the text;Notes to the text;New words and expressions;New words and expressions;New words and expressions;New words and expressions;New words and expressions;New words and expressions;New words and expressions;Theme-related writing ;Role-play;Role-play;Text B Business Cycle;New words and expressions;New words and expressions;New words and expressions;New words and expressions;Notes to the text;Text B Teamwork;Culture tour;Culture tour;Case Study;Thank You!