我国花卉产业发展现状及国际竞争力的SWOT法分析.docVIP

济南大学学年论文 1 - 摘 要 我国是一个历史悠久的农业大国，农产品在国民生活和国民经济中是重要组成部分，而花卉是农产品中重要的一种，但我国花卉产业基础却相对薄弱。从20世纪80年代初，我国花卉产业伴随着改革开放悄然兴起，经过几十年的发展，已初具规模，但我国花卉产业化的发展还存在着许多急待解决的问题，与国际发达国家相比，还没有充分发挥自己的优势，仍存在很多弊端。在越来越紧密的全球化经济背景下，势必将会面临更多的机遇与挑战，也会有更多的阻力和动力。 本文通过询问专家，查阅大量资料等形式，详细论述了我国花卉产业的发展进程先后经历了起步、扩张和转型期，在不同时期有不同特点，之后分析了花卉产业的现状，花卉生产方面不论是种植面积还是单位面积产值均呈现良好上升趋势，消费方面地域和季节性差异明显，但普通群众消费花卉的意识已较之前有了大幅提升，运输上已初步建立了冷链物流体系，市场方面也已经初步建立了多种形式的市场交易体系，科研技术水平也在逐步提高。 之后采用SWOT分析法，分析我国花卉产业的国际竞争力，论述了内在的优势和劣势，以及对外将面对的机遇和威胁，尽管我国花卉产业发展良好，但相比较于发达国家，仍有市场化和产业化程度低，竞争力较弱等缺陷。针对目前存在的问题，给出了提高国际竞争力的措施。 关键词：花卉产业；发展历程；发展现状；SWOT分析法；国际竞争力 ABSTRACT China is a great agricultural country with a long history. Agricultural products are an important part of national economy and civil life, and flowers and plants are an important kind of agricultural products. However, the basis of Chinas flower industry is not that strong compared to the developed countries. From the beginning of 1980s, Chinas flower industry has developed along with the reform and opening up policy, after decades of development, it has begun to take shape. However, there are still many problems to be solved, compared with the developed countries, it did not give full play to their own advantages, there are still many shortcomings.Under the global economic environment, we will face more opportunities and challenges, and there will be more resistance and momentum. By asking experts and accessing to large amounts of data form, this paper discusses the development process of the flower industry in China has experienced the periods of start, expansion and transformation in detail, there are different characteristics in different periods, then it analyzes the present situation of flower industry. And the flower production regardless of planting area and output value per unit area shows a good upward trend, consumption has regional and seasonal differences, but the people’s senses of consuming flowers have been improved significantly compared to the previous time. China