2023年考研英语（二）真题.pdfVIP

2023 年全国硕士研究生统一入学考试英语 （二）试题 SectionI UseofEnglish Directions: Read the following text. Choose the best word(s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points) Here’s a common scenario that any number of entrepreneurs face today: you ’re the CEO of a small business, and though you ’re making a nice__ 1__, you need to find a way to take it to the next level. What you need to do is to__2__ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus__3__on finding ways to grow. Let’s look at a real-world__4__. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the__5__departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The __6__was that too many customers were using the basic, free version of their product. And__7__making improvements to the premium, paid version, few people were making the upgrade. Things changed, __8__, when an innovative proj ect-marketing manager (PMM) came aboard, __9__a growth team and sparked the kind of __ 10__perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the__ 11__of upgrades wasn ’t due to a quality issue. Most customers were simply unaware of quality issue. Most customers were simply unaware of the premium version and what it offered. Armed with this__ 12__, the marketing and engineering teams j oined forces to raise awareness by prominently__ 13__the premium version to users of the free version. __ 14__ ，upgrades skyrocketed and revenue increased by 92 percent. But in order for your growth team to succee