《外贸英文函电》全套PPT课件.pptx

Chapter 1 Introduction of Business LettersBusiness Letters主讲：XXX Importance and Principles of Business Letters01.Layout of Envelopes02.Parts of Business Letters03.ContentLayout of Business Letters04.Useful Expressions05.Exercises06. Chapter 1Introduction of Business Letters Business Letters Business letters are the main carrier of business communication. A good business letter can play an important role in trade, because it can increase friendship and help to obtain mutual understanding between the parties involved. Learning Objectives1. To understand the importance and principles of business letter writing;2. To know the layouts of business letters and envelopes;3. To master some relevant and useful expressions.Chapter 1 Introduction of Business Letters 1.1 The Importance and Principles of Business LettersBusiness letter writing is one of the necessary business activities. In order to write an effective business letter and correctly convey the message, you have to master the principles and skills of writing a good business letter.Chapter 1 Introduction of Business Letters Business letters are one of the best ways to ensure that your message is accurately received, especially when highly detailed information is being discussed. A good business letter can help to establish business relations and facilitate commercial transactions between the two parties. Business letters are also a sort of important evidence in law once some business dispute happens.it is very important for students majored in business to master the skills of writing a good business letter that conveys ideas correctly and clearly. 1.1.1 The Importance of Business LettersChapter 1 Introduction of Business Letters 1.1.2 Principles of Business LettersChapter 1 Introduction of Business Letters ClarityClarity means the clear expression of your thought. In business letter writing, you should use straightforward, simple and appropriate English in correct sentence structures to convey your meaning, avoidi