我国低成本航空公司成本管理策略研究—以春秋航空公司为例.docxVIP

PAGE III 低成本航空公司成本管理策略研究 -以春秋航空公司为例 摘要 目前国际国内航空运输市场竞争激烈，部分航空公司为了赢得市场，放弃和大型航空公司全面对抗，瞄准某些特殊群体，通过提供必要的航空运输服务的同时努力降低航空运输成本。春秋航空在市场占有率方面还较为薄弱，国内低成本航空公司也应该在增加市场占有率的基础上再降低价格[1]。通过分析国内低成本航空公司的代表春秋航空的成本管理策略发现我国对低成本航空也寄予厚望，吸引着越来越多的关注。低成本航空公司如果想更好的发展必须抓牢消费者的消费心理，不断进行成本管理。论文首先分析低成本航空相关理论，论述在我国发展低成本航空运输的优势，进行策略分析，然后选取我国低成本航空公司春秋航空成本策略进行问题分析，最后根据春秋航空公司的案例问题进行策略研究。论文研究，是为我国低成本航空运输发展提供借鉴意义，为提高我国低成本航空公司运营效率。 关键词：低成本航空、运营模式 、运营效率 、成本控制  Study?on?the?management?strategy?of?low?cost? Airlines Abstract At present, the competition in the international and domestic air transport market is fierce. In order to win the market, some airlines give up all-round confrontation with large airlines, aiming at some special groups, and try to reduce the cost of air transport while providing necessary air transport services. Spring Airlines is still weak in market share. Domestic low-cost airlines should also increase market share and reduce prices. By analyzing the cost management strategy of Spring Airlines, which is the representative of domestic low-cost airlines, it is found that China has high expectations for low-cost airlines and attracts more and more attention. If low-cost airlines want to develop better, they must pay attention to consumers consumption psychology and constantly carry out cost management. This paper first analyzes the theory of low-cost aviation, discusses the advantages of developing low-cost air transportation in China, and then analyzes the strategy of low-cost airlines in spring and Autumn period, and finally studies the strategy according to the case of spring and Autumn Airlines. The research of this paper is to provide reference for the development of low-cost air transportation in China and improve the operation efficiency of low-cost airlines in China. Key words：low cost airlines 、Operation mode、Operational efficiency、Cost control  目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 目 录 III 第一章 引言 1 第二章 低成本航空概念界定和相关理论 2 2.1低成本航空概念界定 2 2.2低成本航