外国优秀创意广告商务pptdrivingemployeemo.ppt

外国优秀创意广告商务pptdrivingemployeemo.ppt

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Driving Employee MotivationKurt Nelson 第一页,共三十八页。 Why do some people climb mountains? 第二页,共三十八页。 While others run?第三页,共三十八页。 And others just sit?第四页,共三十八页。 And why do millions of people go to work each day?第五页,共三十八页。 Motivation is the force that drives our actions第六页,共三十八页。 And with the right motivation What can’t we do?第七页,共三十八页。 History has given us many models of Motivation…Need for achievement (n-ach)Need for authority and power (n-pow)Need for affiliation (n-affil)McClellandNeeds Based Motivational ModelLocke LathumGoal Setting Set GoalsMake goals Specific and measureableSet challenging goals Goal CommitmentBelief that goal is attainableIncentive to obtain goal Action PlanningTraining and skill development Timetable BanduraSelf Efficacy Self Efficacy Locus of Control Mastery Exper-iencesAffective Control Efficacy Goal Proximity第八页,共三十八页。 Technically Motivation is…第九页,共三十八页。 Motive + Action But I prefer this…第十页,共三十八页。 And for employees, we need to understand how to tap into that 第十一页,共三十八页。 And for employees, we need to understand how to tap into that Motive + Action 第十二页,共三十八页。 The 4-Drive Model Employee Motivation ofLawrence Nohria 2002Is a new motivational model that helps show us how to tap into it…第十三页,共三十八页。 The 4-Drive Model Employee Motivation ofLawrence Nohria 2002Is a new motivational model that helps show us how to tap into it…It was developed by these two a few years back…第十四页,共三十八页。 The 4-Drive Model Employee Motivation ofLawrence Nohria 2002And we are just touching the surface of it here第十五页,共三十八页。 AcquireWe all have a drive to acquire money, things, prestige, power…第十六页,共三十八页。 BondWe also want to Bond with others - and have positive, meaningful relationships第十七页,共三十八页。 Comprehend or Challenged We also strive to UNDERSTAND and feel CHALLENGED 第十八页,共三十八页。 Defend And we need to DEFEND those things and ideas we BELIEV

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