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博士研究生考博英语阅读理解分类2022年模拟题10
(总分:180.85,做题时间:180分钟)
一、Reading Comprehension(总题数:1,分数:100.00)
二、Passage One(总题数:1,分数:25.00)
1.? Once upon a time, innovation at Procter Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executives assumed) Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?? ? Recently, however, PG broke with this long-standing tradition. Ariel, a PG laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.? ? Ariels appearance in the United States reflects demographic changes making Hispanics the nations fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been importing Ariel from Tijuana, Mexico. Hispanics knew this product and wanted it, says PG spokeswoman Marie Salvado. We realized that we couldnt convince them to buy (our) other laundry detergents. PG hopes that non-Hispanic consumers will give Ariel a try too.? ? Ariels already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently PG bought Rakona, Czechoslovakias top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular
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