帕梅拉-欣德勒-管理研究方法（英文版·第13版）BRM13e_PPT_ch03_pss.pptxVIP

Stage 1: Clarify the Research Question Chapter 3 Research Thought Leader“A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive or think about something—and that might serve as a catalyst to bring about change.”Warren Berger,consultant and author,?A More Beautiful Question? Learning ObjectivesUnderstand . . .The question hierarchy. The purposes and process of exploration. How internal and external exploration differ.The process and goal of research valuation.The process and justification needed to budget for research. Ethical?issues at this stage of the process. Tasks Associated with Stage 1 The Management-Research Question Hierarchy Management QuestionsTYPESEvaluation of SolutionsChoice of purpose or objectivesControlTroubleshooting Types of Management Questions The Management-Research Question Hierarchy: SalePro Formulating the Research Question Tasks of ExplorationUnderstand management dilemma, management problem and research questionDiscover how others have addressed or solved similar problems.Establish priorities for addressing management dilemmas or management problems.Identify action options and develop hypotheses.Gather background information to refine research question. Tasks of Exploration (cont.)Provide evidence for justifying and budging researchSet foundation for final research design.Identify sources for sample frames measurement questions.Identify information to formulate investigative questions.Develop operational definitions for concepts, constructs, variables. Desired Outcomes of ExplorationEstablish range and scope of possible management decisionsEstablish major dimensions of research taskDefine a set of subsidiary questionsthat can guide research design Desired Outcomes of Exploration (cont.)Develop hypotheses about possible causes of management dilemmaLearn which hypotheses can be safely ignoredConclude additional research is not needed or not feasible Exploration StrategyWhat information sourc