帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_04_Accessible.pptxVIP

Business Research MethodsThirteenth EditionPamela S. SchindlerChapter 4Stage 2: RESearcH DesigN: AN Overview?2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Research Thought Leaders“Good research is about using the right platform for each piece of a study, for each activity or interaction.”Nick DrewVP Insights and Strategy, Fresh Intelligence Learning ObjectivesUnderstand . . .The tasks that comprise research design. The types of variable relationships. The major descriptors of research designs. What Is Research Design?BlueprintPlanGuideFramework Research Design EssentialsTime-based planBased on Research QuestionsGuide for selecting sources of information methodsFramework for specifying relationships among variables Design the ResearchJump to long description Exploratory StudyLoose structureExpand understanding of dilemmaProvide insight on management problemDefine research question/hypotheses Some Exploratory Study MethodsParticipant observationFilm, photographsProjective techniquesCase studiesEthnographyExpert interviewsDocument analysisProxemics and Kinesics Formal StudyFormal StudyBegins with hypotheses/research questionsPrecise procedures for data collection analysis Some Formal Study MethodsSelf administered surveysSurvey via personal interviewTelephone surveysTrue experimentsPre-experimentsQuasi-experiments Sampling DesignCensusSample Data Collection Design: The MethodMonitoringCommunication Other Dimensions of Data Collection DesignDescriptors:Objective of the StudyAbility to Manipulate VariablesTopical ScopeMeasurement EmphasisComplexity of DesignResearch EnvironmentTime DimensionParticipant’s Awareness Objective of the StudyReportingDescriptiveCausal – PredictiveCasual – Explanatory Reporting Study – Focus on PastWho?What?Where?When?How much?? Descriptive Study – Focus on NowWho?What?Where