帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_03_Accessible.pptxVIP

Business Research MethodsThirteenth EditionPamela S. SchindlerChapter 3STAGE 1: CLARIFY THE RESEARCH QUESTION ?2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Research Thought Leader“A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive or think about something—and that might serve as a catalyst to bring about change.”Warren Berger,consultant and author,?A More Beautiful Question Learning ObjectivesUnderstand . . .The question hierarchy. The purposes and process of exploration. How internal and external exploration differ.The process and goal of research valuation.The process and justification needed to budget for research. Ethical?issues at this stage of the process. Tasks Associated with Stage 1Jump to long description The Management-Research Question HierarchyJump to long description Management QuestionsTypesEvaluation of SolutionsControlChoice of purpose or objectivesTroubleshooting Types of Management QuestionsCategoriesGeneral QuestionSample Management QuestionsEvaluation of solutions(choices between concrete actions to solve problems or take advantage of opportunities) How can we achieve the objectives we have set?Should we reposition brand X as a therapeutic product from its current cosmetic positioning?How can we improve our program for product repairs and servicing?Choice of purpose (choice of objectives)What do we want to achieve? What goals should XYZ try to achieve in its next round of union negotiations? What goals should we set for sales and profits in the next 5 years?What goals should XYZ set for its return on its investment portfolio?Troubleshooting (diagnosing ways an organization is failing to meet its goals)Why is our (blank) program not meeting its goals?Why does our department have the lowest sales-to-web page visit ratio?Why