帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_08_Accessible.pptxVIP

Business Research MethodsThirteenth EditionPamela S. SchindlerChapter 8STAGE 2: DATA COLLECTION DESIGN EXPERIMENTS?2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Learning ObjectivesUnderstand . . .How an experiment is different than other primary data collection methods. The seven steps of a well-planned experiment. Internal and external validity with experimental research designs. Three types of experimental designs and the variations of each.The advantages and disadvantages of the experimental method.Ethical issues in experiments and their solutions. Research Thought Leader“It’s not an experiment if you know it’s going to work.”Jeff BezosCEO, Amazon Causation and its EvidenceCovariation between A and BTime order of eventsNo other possible causes of B Time Order of EventsA and B occur together as hypothesizedNo A with absence of BMore or less of A = More or less of B Exclusion of other Causes?What other factors might have caused the observed result? Mills Method of AgreementJump to long description Mills Method of DifferenceJump to long description Causal RelationshipsSymmetricalReciprocalAsymmetrical Understanding Casual RelationshipsPropertyResponseStimulusDispositionBehavior Asymmetrical Casual RelationshipsStimulus-ResponseProperty-DispositionDisposition-BehaviorProperty- Behavior Types of Asymmetrical Causal RelationshipsRelationship TypeNature of RelationshipExamplesStimulus-responseAn event or change results in a response from some object. A change in work rules leads to a higher level of worker output. A change in government economic policy restricts corporate financial decisions. A price increase results in fewer unit sales.Property-dispositionAn existing property causes a disposition. Age and attitudes about saving. Gender attitudes toward social issues. Social class and opinions about taxa