电子商务中消费者的隐私权保护问题研究.docx

PAGE 11 电子商务中消费者的隐私权保护问题研究 摘要 随着科学技术的发展隐私问题也逐渐被放大。特别是电子商务的隐私问题已成为网络经济最重要的议题之一。电子商务的迅速发展在给人们带来便利的同时也带来了烦恼，近些年网民的隐私权频频受到侵犯。使得网民甚至全社会对电子商务中的隐私权问题引起很大的关注。隐私权的保护也成了电子商务发展的一大瓶颈之一。我国现有理论仅仅停留在研究阶段，相对立法保护比较欠缺对消费者隐私问题不够重视，人们相关的防范意识相对缺乏。因此解决消费者隐私保护问题迫在眉睫。针对这种情况，本论文对当前我国电子商务中消费者隐私保护现状及存在的问题进行阐述分析产生该问题的主要原因并借鉴发达国家的相关经验最后提出些适合我国国情的相关建议营造健康安全的电子商务环境。 关键词：电子商务;消费者;隐私保护 Abstract With the development of science and technology, privacy has been gradually enlarged. In particular, the privacy of e-commerce has become one of the most important issues in the network economy. The rapid development of e-commerce not only brings convenience to people, but also brings trouble. In recent years, the privacy of Internet users has been frequently violated. Internet users and even the whole society pay great attention to the privacy in e-commerce. The protection of privacy has also become one of the bottlenecks in the development of e-commerce. Chinas existing theories only stay in the research stage, relatively lack of legislative protection, pay insufficient attention to consumer privacy, and peoples relevant prevention consciousness is relatively lack. Therefore, it is urgent to solve the problem of consumer privacy protection. In view of this situation, this paper expounds the current situation and existing problems of consumer privacy protection in Chinas e-commerce, analyzes the main causes of this problem, draws lessons from the relevant experience of developed countries, and finally puts forward some relevant suggestions suitable for Chinas national conditions to create a healthy and safe e-commerce environment. Key words: E-commerce; consumer; Privacy protection 目录 一、 电子商务概述3 （一）电子商务与消费者隐私保护3 （二）网络隐私权与传统隐私权3 （三）电子商务中消费者隐私问题产生的原因3 保护消费者隐私的必要性4 二、关于我国电子商务中消费者隐私保护5 （一）我国消费者隐私保护问题的现状5 （二）我国消费者隐私受到侵害的具体表现6 （三）我国关于消费者隐私保护的政策6 （四）我国保护消费者隐私所存在的问题7 三、 国外相关隐私保护模式8 （一）国外隐私保护模式概述8 （二）以美国为代表的“行业自律”型保护8 （三）以欧盟为代表的立法规制型保护8 四、就我国实际情况提出的相关建议9 （一）加快相关消费者隐私保护立法建设9 （二）加强电子商务经营者的自我管理机制9 （三）提高消费者防范意识加强隐私保护