2023年新闻业现状报告.pdf

A ST U DY BY The State of Journalism 2023 Social media habits, reporting strategies, PR pitching preferences and more Research Partners Methodology We surveyed 2,226 journalists from January 4th to February 6th, 2023. The goal of this survey is to understand the current state of journalism and the future outlook of the industry by speaking to the people who produce the news. The self-administered online survey survey collected 2,226 responses. Muck Rack distributed the survey with the help of 14 research partners including Society of Professional Journalists and Online News Association. Survey responses were primarily sought through email and most respondents came from email outreach directly to journalists in Muck Rack’s database. The survey was open from January 1 until February 6, 2023. The majority of responses came from U.S.-based journalists, and Asia, Africa and Europe were well represented as well. Survey responses were checked for duplicates as well as inconsistent or low-effort responses. The conservative estimate of the margin of error for this survey is +/- 2.4%. There are two exceptions to this. First is the salary question which only uses responses from journalists from the U.S. and has a smaller sample size. The margin of error for this question is 3.3%. The second is two questions regarding freelancer pay. The margin of error for these questions is 3.7% Executive Summary • Economic uncertainty has impacted the work of around two-thirds of journalists. • The number of journalists who say they’re more likely to respond to pitches now compared to last year has increased by about 7%. • Journalists plan to spend more time on Youtube, Linkedin and TikTok. • About half of journalists considered leaving Twitter, but only 28% say they plan to spend less time on the social network this year. • Fewer journali