商务英语口语敲门砖 07营销方案讨论对话及详解.docx

商务英语口语敲门砖 07：营销方案讨论对话及详解 商务英语口语敲门砖 商务英语 商务英语口语 商务英语会议 商务英语对话 【字体：小 大】商务英语口语敲门砖 07：营销方案讨论英语对话 简:Now weve decided to go global, what form of entry should we use to get into the US market? 杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think? 简:I think for our type of consumer products a joint venture is not suitable because we dont necessarily need a local partner. 杰克:But their local market knowledge could be invaluable. 简:But there are easier ways to gain that local knowledge. 杰克:So what is your suggestion then? 简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge. 英语对话中文意思： 现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场? 嗯.正如你在我的策略计划上看到的.我认为搞合资企业将是最好的选择. 你认为呢? 我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人. 但是他们关于本地市场的知识可能会大有价值. 但是有更容易的方法获得那些本地知识. 那么你的建议是什么? 我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法. 英语知识点 What form of entry should we use to get into the US market? What form of entry should we use to get into the US market? Get into 就是enter 的意思. Joint venture:合资企业,合营企业 A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together. market knowledge: market knowledge is the understanding of the local market a local firm has 市场知识 I think we should acquire the services of a distribution agent as well as a business consultant. Distribution 指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面 几个例句. distribution costs 经销成本 worldwide distribution systems 全球经销系统 marketing, sales and distribution 营销、销售和经销 经销,分销商就是distributor. Japans largest software distributor 日本最大的软件分销公司