电子商务专业英语.pptxVIP

电子商务专业英语第1页/共40页 CONTENTS123CONTENTSReading 1 B2B Marketing StrategiesReading 2 E-commerce Procurement managementReference Documentation第2页/共40页 Reading 1B2B Marketing Strategies第3页/共40页 SummaryKey Words Key SentencesReading 1第4页/共40页 SummaryBusiness-to-business marketing is emerging from under the shadow of its larger business-to-consumer marketing. B2B marketing has long been associated with product marketing, but customer relationship management has changed it. Brand-marketing and email marketing are two important of marketing methods for B2B. The following article refers to 10 stupid ways to sell and several excellent ways to help you attain success for your B2B event.第5页/共40页 Summary B2B 营销兴起于巨大的B2C营销环境的阴影之下。B2B营销长期和产品营销相联系，但是客户关系管理改变了这种情况。品牌营销和邮件营销是B2B的两种重要的营销方式。以下的文章主要涉及了10种拙劣的销售方式和帮你实现B2B活动的成功的几种优秀的销售方式。第6页/共40页 AgenciesBranding-marketingCustomer relationship management B2B marketing strategiesTight regulationsKey Words第7页/共40页 SchedulePromoteStupid ways E-mail marketingLocationKey Words第8页/共40页 Key SentencesBusiness-to-Business (B2B) marketing emerging from under the shadow of its larger business-to-consumer (B2C) marketing cousin as businesses are increasingly recognizing the importance of taking an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as partners, suppliers and shareholders.第9页/共40页 Key SentencesB2B营销兴起于巨大的B2C营销环境的阴影之下，因而企业越来越认识到在生意经营中全局法的重要性，在这种方法下，他们不仅仅只关注于客户，也要关注他们如何被自己的员工和其他利益相关者（如合作伙伴，供应商和股东）看待。第10页/共40页 Key SentencesCustomer relationship management (CRM) has demonstrated the need for businesses to make the requirements of their customers central to their operations, with the same high standard of service provided at all customer “touch points” (customer contact points).客户关系管理已经表明，企业的需要应该以客户的需求作为企业运营的中心，同时向所有客户“接触点”提供同样高标准的服务。第11页/共40页 Key SentencesSome specialize in providing marketing