2023年Q2播客广告报告.pdf

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Benchmark Re p。rt 2f p。dcast Podsights empowers brands and agencies with valuable attribution and performance advertising measurement to help validate and scale their podcast advertising. is measurable! Publishers use Podsights to help grow their audience and effectively monetize their podcast content. We are 。n a mission t。 grow p。dcast advertising by helping advertisers truly understand and leverage the p。wer 。f the p。dcasting medium. 主F 1. c。nversion rates f。『 m。bile app installs rose sharply by Executive 44%, signaling advertisers who are f。cused 。n growing their mobile app customer base can rely on podcasts to be a Summary strong channel to drive app downloads and engagement. 2. The average c。nversi。n rate f。r website visits in 2022 was

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