全套内部培训教程5.ppt

Creating Effective ProposalsIntroductionC O N S U L T I N G第一页，共九页。 Why is This Course Important?Proposals remain the primary way that KPMG wins new businessFor as successful as we are, we need to win a higher percentage of the opportunities we develop and the proposals we submitNeed to improve proposal qualityNeed to reduce the time spent responding to RFPs5 CPE credits!第二页，共九页。 Organized and Managed by IndustryProposal ManagersProposal WritersProposal Coordinators/AnalystsBacked up byKnowledge CenterFocus on Opportunity and Proposal SupportProposal development/ management assistanceEngagement contentdevelopmentMaintain onlinerepositories; respondto ad-hoc inquiriesBusiness Development Support Team (BDST)Goal: Improve the quality and reduce the time and effort needed to respond to our clients. 第三页，共九页。 BDST Points of Contact第四页，共九页。 PresenterCarl RosenblattBDST Manager, Public ServicesTyson’s Tower703 747-6508第五页，共九页。 Course Modules1. Proposal Basics2. Proposal ProcessProposal Theme Simulation Exercise3. Proposal Writing - General Rules4. Proposal Writing - Guidelines/Hints5. Proposal Graphics6. Executive Summary第六页，共九页。 Who is This Guy, and Why Should I Listen to Him?10+ Years of Personal Proposal Writing and Management ExperienceBuilt a KPMG Consensus, speaking to:Managing DirectorsBDMsSenior Managers/Proposal ManagersExperienced Proposal Team Members第七页，共九页。 KPMG Proposal ProcessNo Established Official Process YetToday’s Program Focuses on What Makes a Good ProposalFuture Program Will Focus on Improving the Process第八页，共九页。 内容总结Creating Effective Proposals。Backed up byKnowledge Center。respondto ad-hoc inquiries。BDST Manager, Public Services。6. Executive Summary。BDMs。Senior Managers/Proposal Managers。Experienced Proposal Team Members。KPMG Proposal Process第九页，共九页。