2022年全球App Store生态报告.pdf

因 A N A E Y cd L Cd G Dn O U D－ The Continued Growth an d Resilience ’ of Apple s App Store Ecosystem May 2023 Juliette Caminade, Ph.D. Jonathan Bo『ck, Ph.D. Support for this study was provided by Apple. The conclusions and opinions expressed are exclusively those of the authors. The c。ntim』ed Growth and Resilience of Apple’S App Store Ecosystem The App Store ecosystem: 2022 at a glance The App Sto『e ecosystem facilitated a groundbreaking $1.1 trillion in billings and sales worldwide in 2022. More than 90% of this figure originated from transactions that did not happen through the App Store, meaning that these amounts accrued solely to developers and other third parties, and that Apple collected no commission on them. Over the past few years, through the ebbs and flows of the COVID-19 pandemic, the App Store ecosystem grew at a substar吐ial and remarkably steady rate (between 27% and 29% annually), consistent with a flourishing marketplace. ’ changing habits as This steady overall growth hides impo「tant variations within app catego『ies that reflect consume邸 the pandemic evolved. For example, some categories grew substantially in 2022 as many people returned to in-person activities, with travel (up 84%) and ride hailing services (up 45%) leading the way. Other categories, such as grocery sales, food delivery, and digital goods and seNices consumed on iOS apps. grew more modestly in 2022 after booming at the height of the pandemic. ln-app advertising on iOS apps grew at a faster pace in 2022 than 2021, driven by the strong performance of social media, pod casts, and general retail apps. $1_.1