商务英语口语.pptxVIP

商务英语口语第1页/共38页 Quotation Akio Morita(1921 – 1999)Co-founder of Sony“Communication is the most important form of marketing.”第2页/共38页 1. What is important if you want to be successful in the market?2.What influence market the most? 3.What animal can be successful in the market, why?第3页/共38页 1.What are the differences between the traditional market and modern market?2.What is the function of markets?3.What are the mass market and the niche market?4.Name some products that are suitabel for mass market or niche?第4页/共38页 1 Product2 Price3 Promotion4 Placea) the cost to the buyer of goods or servicesb) informing customers about products and persuading them to buy themc) where goods or services are availabled) goods or services that are sold第5页/共38页 What influences you most when you are doing shopping? Why?Product Price Promotion Place 第6页/共38页 DTell your partner about a marketing slogan that impressed you.第7页/共38页 BChoose a well-known product for each of these product categories.Cars Newspaper magazineWatches jewelryClothing 第8页/共38页 1) Which one can most stimulate the customers desire to buy?2) Which one is not desirable?3) How to modify in order to make it effective?第9页/共38页 Terms:Marketing 市场营销Marketing Concept 市场营销观念Marketing Mix 市场营销组合Product Life Cycle 产品生命周期Buyer Behavior 消费者购买行为Marketing Research 市场营销调研Marketing Segmentation 市场细分第10页/共38页 Promotion(1) Personal selling 人员销售(2) Advertising (3) Publicity 宣传(4) Sales promotion 促销第11页/共38页 2 What qualities do you associate with Italian products?第12页/共38页 DGroup discussionWhat qualities do you associate with cars from the following manufacturers?第13页/共38页 ? What kind of customers is each advertisement directed at?? Which is the best ad. do you think? Why?Study the advertisements and discuss these questions:第14页/共38页 Discussion:Can you name some products or services that are produced or provided in your city or region?第15页/共38页 第16页/共38页 PriceI