advertising文体学学习课件.pptxVIP

advertising文体学学习课件第1页/共38页 Introduction of Advertising English Advertising English as a VarietyNewspaper AdvertisingRadio AdvertisingTelevision Advertising II. Stylistic Features of Display Advertising(Sample)Graphological featuresGrammatical featuresLexical featuresSemantic features The English of Advertising第2页/共38页 The Ubiquity of AdvertisingThe Function of AdvertisingThe Language of Advertising I. Introduction of Advertising English 1.Advertising English as a Variety第3页/共38页 ①The Ubiquity of AdvertisingNowadays advertising penetrates every corner of society; especially in developed countries.newspapers(60%--70%) radio and TV(a 30-minute----four times for commercials)magazines(half)highway billboardsstreamerswindow showsfloor and counter displaystransport decorationsfairs and exhibitionstelephones and direct mailssandwichman第4页/共38页 ②The Function of Advertising marketing role ecucational role economic role social roleFour basic roles in society:第5页/共38页 ③The Language of Advertisingtarget audience(personal consumption and business) functionaltenor personalfield: advertisingmedium: spoken,written第6页/共38页 Display and Classified Advertising I. Introduction of Advertising English 2.Newspaper Advertising第7页/共38页 displaynewspaper advertising classified插图第8页/共38页 typestarget peoplemethodeffectnewspaper advertisingreadergraphological contrasts and pictureseye-catchingradio advertisinghearerphonological contrasts and effectsear-catchingTV advertisingaudience(read and hear)bothaudiovisualradio advertising newspaper VS advertisingtelevision advertising第9页/共38页  美宝莲第10页/共38页 品牌故事美宝莲（Maybeline）的起源浪漫唯美。1915年，托马斯·威廉（Thomas