东航新服务策划(英文).pptx

东航新服务策划(英文) CONTENTIntroductionSWOTNew ServiceImplementationConclusionReferences Introduction Business BackgroundA state-owned holding company headquartered in Shanghai, ChinaFormer China Eastern Airlines Group, China Northwest Airlines , China Yunnan Airlines.One of three major state-owned aviation enterprise in China New project descriptionPoor operational efficiency Improve the communicationPoor hardware Improving aircraft environmentPoor service quality Service upgradeSpecial baby areaCompartmentsCouple reservation serviceSpecial WashroomSpecific measure: SWOT 1. Security control2. Technical level3. Huge funds4. Passenger group 5. National support1. Low leverage ratio2. Poor service attitude3. Operational efficiency4. High priceSTRENGTHWEAKNESS 03OPPORTUNITY1. Macro economic development2. Aircraft manufacturing industry developmentMore and more airline companies 1. Improving the quality of service2. Enhance the need of customer groupTHREATEN3. Consumer purchasing power levels increased4. Aviation industry development scale growth3. Foreign airlines enter China market4. Other method of transportation development Promote the new business, to stimulate the customer from other companies come enjoy the services. Expand the market share.Expand the customer base and attract more potential consumersSO STRATEGYSTRENGTH + OPPORTUNITY Development of technology about new services needed, increase product cost-effective.Improve operational efficiency and control new services’ costs, and expand sales channels. WO STRATEGYWEAKNESSES+ OPPORTUNITY 1. Using strong financial support to improve service quality.2. Based on the perfect route network, improve service quality to against the foreign airline company.3. Increase quality of service by cooperating with entertainment company, increase the number of travel service could chooseST STRATEGY: STRENGTH + THREAT WT STRATEGY: WEAKNESSES+ THREAT1. Strengthen cooperation with