百视通IPTV业务实践.pptxVIP

IPTV业务实践BesTV – Our experiences in IPTV services2007年12月提纲An introduction to SMG new mediaService innovation in BesTV IPTVBesTV IPTV is gaining marketSMG新媒体简介An introduction to SMG new mediaSMG：·The second biggest media group in China.·The first media group that look into new media.·生产多部大型电视互动娱乐节目《加油，好男儿！》、《武林大会》等；·First media group in China that offers IPTV servicesAnalogue TV RadioPrintNew MediaRelated Businesses13 Analogue TV ChannelsNational Pay-TV Channels165 Sports Clubs第一财经日报HD ChannelTerrestrial 4 Channels竞报Performing ArtsCable7 ChannelsBroadband TVSatellite 2 Channelsrtists ManagementA电视指南IPTVIPTV11 RadiosAudio - Video Publishing电视指南Mobile Phone TVSMG New Mediaposition3DTVHDTVDVB-TVotingPaid TVVirtual\ChannelIPTVProgram VODE-CommerceIntegrated Content portalVideo SharingInternetValue addedSMSBlogInteractive programHandheldOfficial WebsiteMobile ChanelsInteractiveVideoVODW@PBesTV IPTV Service InnovationBesTV IPTV Service InnovationsInnovations in Functionality：VCR、TS-TV、VOD、关联电视等Innovations in Content：内容细分(“聚场”)、内容精耕（多机位多角度转播）、互动娱乐节目等。Innovations in Services：IPTV购物、定向 广告、在线服务、信息服务、游戏 娱乐等BesTV IPTV差异化服务〔EPG〕回看〔Time Shift〕VOD互动娱乐〔Interactive entertainment〕IPTV用户通过机顶盒遥控器投票比率高于 Cable TV用户短信〔SMS〕的投票。在线教育〔Online Education〕在线服务〔Online services〕互动游戏〔Interactive Game〕信息服务〔Information Services〕与院线同期大片〔Big Movies〕《女人本色》《导火线》《太阳照样升起》体育赛事多机位独家转播〔Multi-angle Sports Exclusive〕多维度转播体育赛事多机位独家转播BesTV IPTV正在赢得市场 BesTV IPTV is gaining marketsCovering more than 20 provinces in China根据广电总局管理标准和业务框架，SMG 在上海建立IPTV全国播控中心，通过骨干网与全国驻地播控中心相连，实现向全国IPTV试点省市实现播控和服务。BesTV local operators哈尔滨驻地上海驻地陕西驻地杭州/台州机房福州机房用户稳步增长More than 1M user country wide受到各级领导重视和关爱05年5月至今，中央、国务院领导，中宣部、发改委、国务院法制办、广电总局、信产部等部委领导到SMG视察过IPTV业务。Acceptance of IPTV services综合使用度：用户开机率、使用时长、点击节目数量三个指标的综合.IPTV changes viewing behaviorIPTV的访问时段分布图传统电视收视率分布图〔来源：CSM〕传统电视的分布呈现出晚间黄金段的“陡峭〞上升曲线；〔Prime time effects〕IPTV因为“时移〞、VOD功能， IPTV日收视波动趋向平缓； IPTV的周末与工作日收视活动差异缩小。IPTV usage in different regionsVOD TS-TV Linear VOD TS-TV Linear如