WFA x 凯度2030可持续营销报告（Sustainable Marketing 2030）（英）.pdf

Sustainable Contents. Introduction. ContactsContacts.. 3 1. UN Decade of Action Executive summary. The key to sustainable marketing lies in advocating for and adopting circular principles in every aspect of the discipline. Based on the findings of our study, the circular marketing growth framework is designed to reimagine marketing’s role within the business and in society, to help make marketing part of the solution. 4 Our approach. 5 1. WFA The Big Debate (highlights) 2. WFA Sustainability and Marketing Report Leaders and experts who informed this initiative. Conny Braams Cheryl Goh Cristina Diezhandino Raja Rajamannar Johan Wickmark Arjan Dijk Fabrice Beaulieu Lex Bradshaw-Zanger Feyza Tamer Clara Lee Ponz Pandikuthira Kresse Wesling CBE Jane Wakely Chris Leong Mark van Iterson Preeti Srivastav John Schoolcraft Charmian Love