雅思写作和口语短语归纳（媒体）.pdf

雅思写作和口语短语归纳（媒体） 1 pop-up advertising windows弹出式的网络广告 We have plenty of ways to disable pop-up advertising windows, but we cannot really screen TV advertisements out of our lives. 我有很多办法可以关掉弹出式的网络广告，但是却没办法躲开电视广 告。 the advertising slot 电视上的广告时段 The TV advertising slots for a major sports event may be sold for up to £100 million. 电视转播重要体育赛事时的广告位价值可达1亿英镑以上。 2 be intensively advertised得到密集的广告宣传 The new product is being intensively advertised on TV. 这款新产品在电视上进行着密集的广告攻势。 advertising campaign密集的广告宣传活动 The advertising campaign has boosted sales by 1 0%. 这阵密集的广告攻势使销售额上升了 150%。 peak time / prime time 黄金时段 In the UK, prime time usually takes place from 6: 30 pm until 10: 30 pm. 在英国，黄金时段 常是指晚上6:30到10:30这段时间。 ratings n.收视率 The new series had high ratings right from the start. 这部新电视剧从一开始就有着极高的收视率。 4 be glued to sth.聚精会神地盯着某物 Millions of people were glued to the television for the football game. 上百万的人们都聚精会神地盯着电视机上的足球比赛。 be well-informed对某方面的信息十分了解的 The kids are very well-informed about all of the different video games. 孩子们对电子游戏各方面的信息都十分了解。 5 spoil someones enjoyment 彳艮扫兴 TV advertising interrupts exciting programmes and 迎虫次些史既悠如. 电视广告总是把精彩的节目打断，影响我们的兴致。 arouse someones desire to…让某人产生想去做某事的冲动 TV advertising arouses the viewers desire to buy new products. 电视广告让观众们产生想去购买新产品的冲动。 4 well-worn themes已经被用滥的题材 Today many TV programmes pursue well-worn themes that are common to all cultures, such as romance and crime. 如今许多电视节目都追求一种各种文化都容易接受的大众化主题， 如浪漫题材或犯罪题材。 hackneyed subjects 陈腐的题材 These hackneyed subjects are no longer wanted by the editors — unless the theme is given a decidedly new twist. 这种陈腐的题材已经不再为编辑们所青睐了一一除非它能提供一个 崭新的角度来看待这个问题。 5 current affairs政治、社会、经济等方面的时事 The BBC offers its audiences a wide range of current affairs programmes. BBC为观众提供了关于各种时事的节目。 media hype媒体的炒作 The media hype surrounding the new product continues. 关于这款新产品的媒体炒作还在继续。 6 newsworthy event有新闻价值的事件 This will be the mo