barilla案例分析分析和总结.docx

StrategicSupplyChainManagement:BarillasPA Drainville, Julie, Pieris Sherline, Yu Zhewen, Ren Yuan, Okafo EKE, Ifeoma ESC4710 _010 March 27, 2017 Table of Contents Case Study 2: Barilla SpA 错误!未定义书签。 Company Background 错误!未定义书签。 Company Origins 错误!未定义书签。 Figure 1: Trend of Barilla Sales and Italian Price Index 错误!未定义书签。 Pasta Market Share 错误!未定义书签。 Figure 2: 1990 Italian Pasta Market by Market Share 错误!未定义书签。 Figure 3: 1990 European Pasta Market by Market Share 错误!未定义书签。 Figure 4: 1990 Italian Bakery Market by Market Share 错误!未定义书签。 Pasta Manufacture 错误!未定义书签。 Figure 5: Barilla’s Product Divisions 错误!未定义书签。 Channels of Distribution 错误!未定义书签。 Figure 6: An illustration of characteristic of Barilla’s Products 错误!未定义书签。 Underlying Drivers and Cause of Fluctuation Demand 错误!未定义书签。 Figure 7: Weekly Demand of Barilla Dry Products 错误!未定义书签。 (Hammond, 1994, 错误!未定义书签。 Lack of Downstream Visibility 错误!未定义书签。 The Bullwhip Effect 错误!未定义书签。 (Chopra Meindl, 2016) 错误!未定义书签。 Figure 8: Demand Fluctuation at Different Stages in the Supply Chain ..错误!未定义书签。 Supply Chain Objectives 错误!未定义书签。 Figure 9: Barilla Distribution Channel 错误!未定义书签。 Pasta Demand Patterns 错误!未定义书签。Impact of Fluctuation Demand 错误!未定义书签。 Affected Line Items 错误!未定义书签。 Just in Time Distribution (JITD) and cost reduction 错误!未定义书签。 Functions of Just in Time Distribution 错误!未定义书签。 Barilla Implementation of Just in Time Distribution 错误!未定义书签。 Customer Resistance 错误!未定义书签。 Customer Persuasion 错误!未定义书签。 Internal resistance 错误!未定义书签。 Interpretation of JITD to salespeople 错误!未定义书签。 Effect on Sales Performance and Customer Satisfaction 错误!未定义书签。 Effects on Promotions 错误!未定义书签。 Channel Decisions 错误!未定义书签。 Downstream Supply Chain Visibility 错误!未定义书签。 (Weblearnindia 2014) 错误!未定义书签。 Figure 10: Visualization of a Supply Chain 错误!未定义书签。 Visibility - Upstream from the Manufacturer 错误!未定义书签。 References 错误!未定义书签。 Case Study 2: Barilla SpA Company Background Company Origins Barilla is an organization owned by Pietro Barilla, which star