新竞争对手调查报告.doc

New Competitor Survey Report 新竞争对手调查报告 New Competitor Survey Report 新竞争对手调查报告 当所在市场上出现新的竞争对手，并且有必要将其列入竞争对手清单时，商店应对其进行调查并将报告提交给总部营运部。 When there’s new competitor enters the market, the correspondent unit need to do market survey and submit it to OH Ops if it is necessary to add it to our competitors list. 调查报告应包括以下内容： Market survey report should include following contents: 商场位置 Store Location 与商业区的相对位置 Distance to downtown area 与购物广场/会员店的相对位置 Distance to WM SC/Club 周边是否有学校/医院/大型企业等 Close to schools/hospitals/big enterprises or not 交通状况 Transportation situation 商场面积，楼层数，停车场面积，附平面图 Store size, floors, parking lot size, a layout is requested. 交易量及平均交易额 Transaction and average ticket amount 配套设施 Facilities 购物篮，购物车Shopping basket, shopping cart 存包柜数量 Customer Locker quantities 收银机及卫星收银机数目 Quantities of register and satellite register 配套服务 Service offered 退换货政策 Returning/changing merchandises policy 免费送货政策 Free delivery service policy 会员卡/SVC卡 Membership card /SVC card 商品 Merchandise 商品分类,各分类货架数及其面积，商品数，主要品牌和自有品牌 Categories, shelves allocate to each categories , total SKUs, main brands and private brands. 租赁柜台 Leasing counters 价格调查结果。调查基于该商场的永不言败清单商品，报告格式请参照营运程序OP098 10-12(购物广场)/OP013(会员店)竞争调查报告店内报告部分，包括, Price. The survey should be based on the NNBL for this store. Please refer to store report section of OP098 10-12(SC)/OP013(Club) for the standardized format. The report should include:: Detail report详情报告 Report by store按店报告 What is new? For example, does the new competitor has some kinds of new promotion way, new ways to do their business, new tactics, is there any new partner? 竞争对手经营方面有何新意？ 如促销方法，经营策略等？是否有新的合作者？ Compare with WM, what are the strength weakness of the new competitors? 和沃尔玛相比，竞争对手有何优势和劣势？ Please see the aAttached New Competitor Survey by 3400 as an example. .请参阅后附上来自3400的新竞争对手调查报告作为一个例子。