工商管理专业课程介绍.docx

Examination mode Credit 管理学是经济、管理类专业的 专业基础课程和核心课程，是 一门系统地研究管理过程的 普遍规律、基本原理和一般方 法的科学。本课程详细讲解了 计划、组织、领导与控制等管 理职能的客观规律和实施方 法。课程采用课堂教学、科研 和实践活动一体化的教学方 式，以课堂教学为主，科研和 社会实践活动为辅，加强学生 对管理学理论和知识的理解 和认识，增强学生参与管理实 践的意识。本课程的任务是使 学生能够系统地掌握管理学 的知识体系，能综合运用管理 学的基本理论和方法，并分析 和解决管理中的实际问题，为 后续专业课程的学习奠定管 理学基础。 Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling, etc. In order to strengthen students’ understanding of management theories and knowledge and enhance awareness of participating in the management practices, the course uses teaching methods including classroom teaching, researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the management’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines. Management 3 examination 经济学原理是一门研究一定 经济制度下资源配置与利用 Principles of Economics is a course studying the allocation and utilization of resources under a certain economic 4 examination 经济学以单个经济单位为研 economic unit as the object of the research. It explains 1 位的经济行为说明价格机制 如何解决社会的资源配置问 allocation. Macroeconomics studies the rules of how modern market economy operates. It explains how to 济稳定和增长。 本课程阐明市场营销学的基 本理论、基本知识及市场营销 case study to promote student’s ability of problem 题的能力。通过学习本课程， should grasp the knowledge including basic concepts of 销的基本观念，市场营销的管 marketing, marketing management, analysis of marketing 理，市场营销环境的分析，市 Written Marketing Management 3 examination marketing in a target market, product analyzing and 其竞争策略，目标市场的营 treatment with the crisis when company encountered, et