跨国公司战略比较优势和国家竞争力课件英文.pptx

Lecture 2: Multinational Comparative Corporate Strategy National Competitiveness1 Understand the determinants and external variables of national competivenessReflect how a particular industry from different countries implement their strategies into the markets based on the determinants from Porter’s diamond model with examples of industrial cluster and national policyAppreciate the effects of economic integration and national responsiveness on national competiveness throughout country fact-book.10 September 20232Learning outcomes Essential reading: Rugman, A.M. and Collinson, S., 2012. International business. 6ed Pearson Education, chapter 10?Porter, M.E., 2011. The competitive advantage of nations, states and regions.?National Council of Professors Kuala Lumpur.Smit, A.J., 2010. The competitive advantage of nations: is Porter’s Diamond Framework a new theory that explains the international competitiveness of countries?. Southern African Business Review, 14(1).Recommended readings: ??zer, K.O., Latif, H., Sar????k, M. and Ergün, ?., 2012. International Competitive Advantage of Turkish Tourism Industry: A Comparative Analyse of Turkey and Spain By Using The Diamond Model of M. Porter.?Procedia-Social and Behavioural Sciences,?58, pp.1064-1076.?Jin, B. and Moon, H.C., 2006. The diamond approach to the competitiveness of Koreas apparel industry: Michael Porter and beyond.?Journal of Fashion Marketing and Management: An International Journal,?10(2), pp.195-208.10 September 20233Reading materials Integration and Responsiveness: National competitiveness10 September 20234 10 September 20235Globalisation and national responsivenessGlobalization: the production and distribution of products and services of a homogeneous type and quality on a worldwide basis.National responsiveness: the ability of MNEs to understand different consumer tastes in segmented regional markets and to respond to different national standards and regulations imposed by autonomous governments an