委婉语及其在国际商务谈判中的表达-英文版 .pdf

摘要 委婉语有助于交际中愉悦感的产生,往往可获得良好的交际效果。如果委婉语不能被正 确理解和使用，会在一定程度上影响交际的有效性。因此，委婉语成为研究的重要对象之 一。虽然中西方文化有很多的差异，但是英语委婉语的使用和中国委婉语相似。本文首先 从委婉语的定义、结构、意义和修辞技巧等方面介绍了委婉语这一概念，接着分析了委婉 语在商务谈判中的作用以及委婉语在商务谈判中的表现形式。谈判时应该要注意语气，语 调和修辞手法的使用。本文最后就商务谈判中存在的潜在的问题提出如下句法策略方面的 建议：用含糊表达，常使用过去时态，被动语态，虚拟语气和连词“but”、 “if”等。因 为谈判的主要 目的之一是获取信息，所以使用疑问句也是非常必要的。 关键词: 商务谈判；交际；英语委婉语；功能；表达 Abstract Euphemism contributes to the generation of pleasure in communication and often achieves good communicative effects. If the euphemism can’t be understood correctly, the effectiveness of communication will be affected to some extent. Therefore, euphemism has become one of the important research objects. Although there have been many differences between Chinese and Western cultures, the use of English euphemisms is similar to Chinese euphemisms. This paper first introduces the concept of euphemism from the definition, structure, meaning and rhetoric techniques. Then the functions of euphemism in business negotiation and patterns of manifestation in the process of negotiation are analyzed, in which psychological factors and communicative purposes are involved. The tone, intonation and the use of rhetorical devices should be paid enough attention to. In negotiation, the purpose-serving expressions can ’t be neglected. At the end of this paper, some hedging expressions and some syntactic strategies of euphemism are analyzed in detail to help solve the potential disagreements in business negotiation. Syntactic strategies include tense, passive voice, subjunctive mood, conjunctions like “but” and “if”. Since one of the main purposes in business negotiation is to obtain information and to make it sound agreeable, the use of interrogative sentences is also very necessary. Keywords: business negotiation; communicative; English euphemism; function