昆明乡村旅游发展现状与对策研究.docx

目 录 中文摘要 PAGE PAGE II 摘 要 近年来，随着我国社会经济的高速发展、居民生活水平的不断提高，促进了我国旅游产业的持续壮大。同时，旅游产业越来越强调亲近自然、天然健康的绿色生态理念，这为乡村旅游的发展提供了助力。目前我国乡村旅游项目受到经济浪潮的影响较正处于高速发展阶段，但由于发展体系、法律法规尚不健全，在产业内部仍然存在大量的问题亟待解决。因此，本文以昆明乡村旅游为研究对象，探究昆明乡村旅游目前的发展现状以及游客对传统乡村旅游项目的关注点，分析当今市场对乡村旅游的新要求。 本文在对相关研究文献梳理的基础上，结合需求供给理论、可持续发展理论，通过运用资源调查、市场调查，认真探究昆明乡村旅游的经营模式现状、产品开发现状以及专业人才现状，梳理出昆明乡村旅游发展中存在的问题，包括乡村旅游经营模式陈旧、利益不协调；乡村旅游产品单一、开发水平较低；乡村旅游基础设施建设落后。在对这些问题的成因进行进一步分析后，提出解决优化的发展对策，即建立多元化乡村旅游经营模式；丰富乡村旅游产品、更新开发理念；借助产业融合、优化产业结构。 关键词：昆明市；乡村旅游；经营模式；产业融合 英文摘要 Abstract In recent years, with the rapid development of Chinas social economy and the continuous improvement of residents living standards, it has promoted the continuous growth of Chinas tourism industry.At the same time, the tourism industry puts more and more emphasis on the green ecological concept of being close to nature, natural and healthy, which provides an impetus for the development of rural tourism.At present, Chinas rural tourism projects are in the stage of rapid development affected by the economic wave, but due to the imperfect development system, laws and regulations, there are still a large number of problems to be solved within the industry.Therefore, this paper takes Kunming rural tourism as the research object, explores the current development status of Kunming rural tourism and the focus of tourists on the traditional rural tourism projects, and analyzes the new requirements of the current market for rural tourism. On the basis of relevant research literature, combining with the demand supply theory and sustainable development theory, we explore the business model, product development and professional talents, and out the problems in rural tourism development, including single rural tourism products and low development level and backward rural tourism infrastructure construction.After further analysis of the causes of these problems, we propose optimized development countermeasures: establishing diversified rural tourism operation mode, enrichin