乡村振兴背景下我国乡村红色文旅产业建设发展研究.pdfVIP

文化产业 文化创新比较研究 第 36 期 乡村振兴背景下我国乡村红色文旅产业建设 发展研究 施可，张静，孟怡宁，姜雪绒 (南京邮电大学，江苏南京210023) 摘要：随着 “农村空心化” “农村边缘化” “农民老龄化”的 “新三农” 问题和如何高效开发利用红色文化资源问 题的同时出现，将当地的红色资源与乡村振兴有机结合，发展农业文化与红色文化并重， “以绿带红，红中 有绿的文旅产业成了乡村发展的迫切需要 。虽然我国在发展现代农业，打造以红色文化为主题的乡村休闲旅 游产业等方面取得了阶段性成果，但该体系目前仍存在一定的问题和改进空间遥因此，相关组织和政府机构需在 现有的基础上对乡村红色文旅产业进行进一步的改建和创新，以促进乡村的经济文化同步发展。 关键词：乡村振兴;红色文旅;文化产业 ；乡村旅游；发展策略；建设路径 中图分类号：F592.7 文献标识码 : 文章编号：2096-4110(2022)12(c)-0110-05 Research on the Construction and Development of Chinese Rural Red Cultural Tourism Industry under the Background of Rural Vitalization SHI Ke, ZHANG Jing, MENG Yining, JIANG Xuerong (Nanjing University of Posts and Telecommunications, Nanjing Jiangsu, 210023, China) Abstract: With the emergence of the new three rural issues of hollowing out of rural areas, marginalization of rural areas and aging of farmers and the problem of how to effectively develop and utilize red cultural resources, the organic combination of local red resources and rural revitalization, the development of agricultural culture and red cul­ ture are equally important, and the cultural and tourism industry of taking green to lead red, and green in red has become an urgent need for rural development. Although China has made phased achievements in developing mod­ ern agriculture and building a rural leisure tourism industry 基金项目 :江苏省高等学校大学生创新创业训练计划项 with the theme of red culture, there are still some problems 目（省级 “互联网+南京红色文旅创新型路径研究” and room for improvement in this system. Therefore, relevant