户外广告中无色系的视觉表现研究的中期报告.docxVIP

户外广告中无色系的视觉表现研究的中期报告 摘要： 本次中期报告针对户外广告中无色系的视觉表现展开研究，旨在探讨无色系广告对人们视觉感知的影响，并为户外广告创意提供参考。通过对现有文献的综述、案例分析和实地调研，初步得出以下结论： 1.无色系广告在视觉效果上具有独特的优势，能够突出产品或品牌的形态和特点，产生深刻印象。 2.无色系广告的视觉语言要尽可能简单明了，避免混淆或歧义。 3.需要注意无色系广告的反光和光线影响，保证广告内容的清晰度和可读性。 4.无色系广告的创意需与产品或品牌形态相得益彰，不能脱离实际，而且要符合文化和审美趋势。 关键词：户外广告，无色系，视觉表现，创意 Abstract: This midterm report focuses on the visual expression of colorless outdoor advertising, aiming to explore the effect of colorless advertising on peoples visual perception and provide references for outdoor advertising creativity. Through literature review, case analysis, and field research, the following conclusions have been drawn: 1. Colorless advertising has a unique advantage in visual effect, which can highlight the shape and characteristics of the product or brand and produce a deep impression. 2. The visual language of colorless advertising should be as simple and clear as possible, avoiding confusion or ambiguity. 3. It is necessary to pay attention to the reflection and light effects of colorless advertising to ensure the clarity and readability of the advertising content. 4. The creativity of colorless advertising should complement the shape of the product or brand, not stray from reality, and conform to cultural and aesthetic trends. Keywords: outdoor advertising, colorless, visual expression, creativity.