《商务英语》教学课件——Module9.pptxVIP

Module 9 9.1 Branding12Reading: What’s that smell?Speaking: Discussing branding3 Grammar: Relative clausesReading: Chinese luxury obsession4 v Brand vt.塑造品牌v Aroma n.香味v fragrance n.芳香，花香v odour n.气味 smelly odorv waffle-cone圆锥形华夫卷筒v paper strip小纸条v brand identity品牌识别特征v marketing tool营销工具v logo n.标识(用于文具、包装等上做广告的符号、设计或字母)v slogan n.广告语，口号v jingle n.(简明易记的)广告歌v vanilla n.香草 云尼娜v mandarin n.柑橘, 普通话v whiff n.(风、空气、气味、烟雾等)一阵，一吹 a whiff ofv chocolate chip cookies巧克力碎饼v custom adj.定制的 custom mobile phonev typically adv.典型地，一般地v quadruple vi.成为四倍 double triplev liquid aroma芳香剂v marketer n.商家，专营特定商品的公司v cartridge n.芯式容器，套筒 ink cartridge 墨盒v dial n.调节控制器 dial a numberv refill n.重新装满，重新注满;替换装，替换笔芯，置换物with…v out-of-the-way偏僻的，不为人所知的 mainstreamv lavender n.薰衣草 v billboard n.广告牌v jumble vt.打乱，使混乱 mess …upv controlling share占主要股份v stake n.(商业、财产、思想上的)股份，利害关系，经济利益v subsidiary n.子公司 parent company 母公司v incidentally adv.偶然地，顺便提一句v multinational n.跨国公司 international companyv euro n.欧元 Europe欧洲v biggest seller卖得最多的产品 best sellerv in-tray(办公室存放待处理的来函及来文等的)收文篮v luxury brand高档品牌，奢侈品v top brand顶级品牌v boutique n.专卖店 outlet 门店,直营店 factory storev something n.具有某种特点的人(或物)，重要的人或事v somebody重要的人v collections n.收藏品，收集的东西 collect 收集v refit n.重修，改装 fit inv fashion 时装；时髦的 v Doubletree Hotels两棵树连锁酒店(美国国际酒店集团)v Westin Hotels and Resorts威斯汀酒店及度假村(美国国际酒店集团)v LG Electronics LG电子产品公司(韩国电子、电器制造商)v Louis Vuitton路易威登公司(法国著名时尚产品制造商)v Gucci古奇皮草饰品公司(意大利著名服装、化妆品和时尚产品制造商)v Burberry巴宝莉公司(英国服装公司，1856年创建，专门制作风雨衣) Reading: W1. What is your? coffee?? soap?? clothes?Tell your partner and explain why youbrand. Is your choice product or servic 2. Read the following article and write in the correct letter, A-G, for the missing phrases. What’s that smell?闻香而动David Van Epps opens his briefcase and touches several of the 72 bottles inside.‘Here’s one you’ll like,’ he says, taking the top off one. He dips a paper strip insideand waves it under his nose, breathing in deeply. It smell of sugar and butter likethe ‘sugar cookies’