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Language and Cognition
Cognitive Linguistics
Cognitive linguistics is a newly
established approach to the study of language that emerged in the 1970s. It is based on human experiences of the
world and the way they perceive and conceptualize the world.
What Is Cognitive Linguistics?
Construal and Construal Operations
Categorization
Image Schemas
Metaphor
Metonymy
Blending Theory
Main Points in Cognitive Linguistics
• Construal is the ability to conceive and portray the same situation in alternate w through specificity, different mental
scanning, directionality, vantage point figure-ground segregation, etc.
• Attention/ Salien ce
• Judgment/Comparison
• Perspective/Situatedness
Construal and Construal
The operation in salien ce have to do with
our direction of attention towards sth. th salient to us.
In cognition, we direct our attention to th activation of conceptual structures.
We use certain linguistic expressions to provoke certain patterns of activation.
Construal and Construal Operations : Attention/ Salien ce
The construal operations of judgment/
comparison have to do with judging sth. by comparing it to sth. else.
The figure-ground alignment apply to space, with the ground as the prepositional object and the preposition expressing the spatial relational configuration.
■ Static and dynamic figure/ ground
Trajector for a moving figure
Landmark for the ground of a moving
figure
Construal and Construal Operations : Judgment/Comparison
Categorization
• Categorization is the process of classify i our experiences into different categories based on commonalities and differences.
There are three levels in categories.
• Basic level
• Super-ordinate level
• Subordinate level
• Metaphor involves the comparison of two concepts in that one is constructed in
terms of another. It is often described in terms of a target domain and a source
domain. Lakof
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