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Management商业企业管理
TextbookReferencesTextbook(教材):LeslieW.RueandLloydL.Byars,“Management:SkillsandApplication”,11thedition,McGraw-Hill/Irwin,2005LeslieW.RueandLloydL.Byars,管理学:技能与应用,影印版,第11版,北京大学出版社,2005年1月,【书号】7-301-08129-4,价格:45元.References(参考书):StephenP.RobbinsMaryCoulter,“Management”,7thEdition,PrenticeHall,Inc.,2001
IntroductiontoManagement
管理导论
LearningObjectivesAfterstudyingthischapter,youwillbeableto:Definemanagement.Describethelevelsofmanagement.Discussthefunctionsofmanagement.Explaintherolesofamanager.Describetheskillsrequiredtoperformtheworkofmanagement.Explainhowprinciplesofmanagementaredeveloped.McGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.
LearningObjectivesAfterstudyingthischapter,youwillbeableto:7. Discusstheincreasingroleofwomenminoritiesinmanagement.8. Definetheglassceilingfacingwomenandminorities.9. Explaindiversity.10.Defineentrepreneur.11.Definesmallbusiness.12.Outlinethreerequirementsforencouragingentrepreneurshipinmedium-sizeandlargebusinesses.McGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.
S1WhatIsManagement?Aformofworkthatinvolvescoordinatinganorganization’sresourcestowardaccomplishingorganizationalobjectives.Couldagoodmanagerinabankbeequallyeffectiveinacollegeoruniversity?
S2LevelsofBusinessManagementSeniorManagementResponsibleforsettinggoalsforthebusiness,decidingwhatactionsarenecessarytomeetthemanddetermininghowbesttouseresourcesMiddleManagementResponsibleforachievingthegoalssetbyseniormanagementSupervisoryManagementResponsibleforthepeoplewhophysicallyproducethecompany’sproductsorprovideitsservicesMcGraw-Hill/Irwin?2005TheMcGraw-HillCompanies,Inc.Allrightsreserved.
TheManagementPyramidMiddleManagementDepartmentheadSalesmanage
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