《可持续发展之旅：家族企业成为引路人》-A road well-traveled - How family businesses are guiding the sustainability journey.docx

Aroadwell-traveled

Aroadwell-traveled—Howfamilybusinessesareguidingthesustainabilityjourney|1

Aroad

well-traveled

Howfamilybusinessesareguidingthesustainabilityjourney

April2023

/privateenterprise

02ExecutiveSummary03Whythesustainabilityjourneyisaonce-in-a-lifetimeopportunity10

02

ExecutiveSummary

03

Whythe

sustainability

journeyisa

once-in-a-lifetimeopportunity

10

Putting

sustainabilityonthestrategicfasttrack

11

05

Navigatingalongandwindingroad

01

Foreword

04

Connectingthepast,presentandfuture

Tableof

06

Goingdowntheroad

08

08

Lessons

the

Eightkeysfor

unlockingthe

sustainabilityof

yourbusiness

09

Whyfollow

thefamily

business

routeto

sustainability?

Acknowledgments

andcontacts

Foreword

In1993,JohnElkingtoncoinedtheterm‘triple

bottomline’.Hedescribeditasasystemchange,andonethatwouldleadtothetransformation

ofcapitalism.Itencouragedcompaniestostop

concentratingsolelyontheirprofitsandtoincludegoalsintheirbusinessstrategiesforimprovingthelivesofpeopleandthehealthoftheplanet.Atthetime,thenotionof‘creatingsharedvalue’wasa

radicalnewwayforcompaniestothinkabouttheirbusinessobjectivesandperformance.

Italsomarkedthebeginningofthedeclineof

shareholdercapitalismandtheriseofstakeholdercapitalism.Theexpectationwasthatcompanieswouldservesocietyasawhole—notonlytheirownersandshareholders.

Fastforward30years.

Stakeholdercapitalismhasgonemainstreamwiththeriseofthesustainabilityagenda.Itistop-of-

mindacrossthebusinessworldineverysector.Theprinciplesofsharedvalueareatitscore,butthereisoneimportantdifferencethat’srisingquickly

intoday’senvironment—andthat’stheneedforurgentaction.

Thepandemicmadesustainabilityevenmore

relevant.Itincreasedtheneedforbusiness

familiestoprotecttheirbusinessesbyex