麦肯锡-数字化运营转型DBOT业务qual pack_v12-20170213.pptx

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麦肯锡-数字化运营转型DBOT业务qual pack_v12-20170213.pptx

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ContentsTheInnovationImperativeinChinaIntroducingtheChinaInnovationHub1.Buildnewandinnovativebusinesses2.Digitizebusinessmodelsprocesses3.Generatevaluefrombigdata4.EngageandconvertChineseconsumers5.DesignbuildinnovativeproductsinChina6.SmartmanufacturingandoperationsToolsetsandCapabilitiesReachRelevanceKeycontacts

O2OBigdataAndanalyticsSoLoMoShareeconomyInnovativebusinessmodelemergesrapidlyinthedigitalera,creatingopportunitiesfornewbusinessaroundtheglobeSOURCE:teamanalysisPlatformsenticingconsumerswithinadigitalenvironmenttomakepurchasesofgoodsorservicesfromphysicalbusinessesPeer-to-peerbasedsharingofaccesstogoodsandservices2025GlobalmarketsizeUSconsumersresearchonlinebeforepurchase78%Globalmobileuser,2015Leveragetechnologieswithnewformsofintegrationtorevealinsightsfromdatasetsthatarediverse,complex,andofamassivescaleLeveragemobiledevicesandlocationbasedservices,tocreatetheexceptionaluserexperienceunderthesocialscenario$335B2BDescriptionProsperousFeaturesTypicalExamplesHousesharingNeighborhoodcommunityNearbydeliciousfoodHadoopsoftwareserviceofferingDatafusionplatformBigDataIndustry,2015$16.9BFreelancerlabormarketplaceQuantitydiscountFoodservice

InChina,wealsoobservedanumberofnewbusinesses,start-upaswellasintrapreneurship,achievinghighvaluationInChina,newbusinessmodelfromstart-upsemergefollowingtheglobalpattern…ValuationBuildfromzeroCompanyModelIntrapreneurshipInternetInsuranceBikerentingShareeconomy~$1BSoLoMoO2OStrangersocial~$0.5BFoodService~$5BValuationCompanyModelP2PLending~$19B~$8B…moreover,traditiongiantsalsotrytoexploreintrapreneurshipfollowingthedigitaltrendfromfromSOURCE:teamanalysis

Therearedifferentsetsofcommonpitfallsfornewbusinessdependingonthestageitisat0110100ChallengeOver-optimismandtendencytoblindlyinnovateBureaucracyand